Local businesses across Boca Raton ask the same question each quarter: what should social media management cost, and what does a fair scope include? Pricing varies across agencies and freelancers, and those ranges can feel wide. Here is a clear, local view of what companies in Boca Raton, Highland Beach, Delray Beach, and West Boca can expect to invest, and what a smart budget buys.
For most small and mid-sized businesses, social media management in Boca Raton falls into these brackets per month:
These figures reflect current Boca Raton market conditions and include agency-grade execution. Freelancers may quote lower for a smaller scope. National agencies may quote higher for the same output, with added overhead.
Platform mix matters first. A restaurant focusing on Instagram and TikTok will budget for video-heavy production and frequent posting. A professional services firm in Mizner Park or Boca Center may lean on LinkedIn thought leadership and Instagram carousels, which require more copywriting time and less on-site filming. More platforms mean more assets and approvals.
Volume and frequency set the baseline. Four posts a week with daily stories is a different workload than eight posts a month. Daily engagement in DMs and comments adds real labor, and that shows up in the quote.
Content production is the swing factor. Boca Raton brands often want beach, campus, or storefront footage with real staff. On-location content days in Boca or Delray, plus b-roll, editing, captions, and music licensing, can add $500–$2,000 per shoot depending on crew and duration. User-generated content management carries its own time block for sourcing, permissions, and QA.
Paid support changes the scope. Organic and paid are distinct. If an agency manages ad campaigns on Meta, TikTok, or LinkedIn, expect a monthly ad management fee, often 12%–20% of spend or a flat $500–$1,500 for smaller budgets. Ad spend itself is separate.
Strategy and reporting expectations shape price. A one-page calendar and basic post metrics cost less than a quarterly strategy with competitive analysis, buyer personas for Boca Raton neighborhoods, and KPI dashboards tied to leads and revenue.
A starter package in Boca Raton often covers account cleanup, a monthly calendar, eight to twelve posts, basic graphic design, light engagement during business hours, and a short monthly report. It suits solo practitioners, boutiques near Palmetto Park Road, or new concepts testing message fit.
A growth package should include a deeper kickoff, brand voice guide, three to four platforms, twelve to twenty posts, one content day per month, daily community management on weekdays, story sequences, trend-based short-form edits, and a KPI report that includes reach, saves, clicks, and lead events. This fits clinics along Federal Highway, home services in West Boca, and restaurants near Town Center that need steady foot traffic.
A performance plan layers in weekly strategy reviews, A/B testing, creator collaborations, UGC sourcing, two content days, weekend engagement, CRM integration where possible, and a report that connects social actions to form fills, calls, or bookings. Multi-location fitness studios and busy medical practices benefit here.
Local agencies often price add-ons with simple ranges. A single on-site content session in Boca Raton with a lean crew runs $750–$1,800 for half a day, including editing a bank of clips and photos. Short-form video editing lands around $80–$250 per clip depending on captions, transitions, and revisions. Full-service community management across three platforms often sits between $400–$900 monthly at light to moderate volume.
These figures help compare quotes that look similar on paper but differ on what is actually produced and managed.
Turnaround time affects cost. Same-week edits, next-day post changes, or weekend coverage add pressure to the schedule. That can raise the fee, or it can result in a cap on rush tasks.
Revisions can balloon hours. Agree on one or two revision rounds per post or per batch. Excessive back-and-forth strains the calendar and budget.
Asset ownership should be clear. Decide who owns raw footage, final edits, and working files. If you want the raw footage archive, ask for it upfront; some agencies charge a transfer fee.
Rights for music and fonts matter. Ask if the quote includes commercial-use licenses. It protects your brand on Instagram and TikTok.
Mizner Park retailers respond to visual storytelling and events coverage. Posting frequency around drops, live music, and pop-ups should be higher. East Boca wellness clinics need educational carousels and short videos that explain services without making claims. West Boca home services see strong returns from before-and-after reels, Spanish-language captions where relevant, and tight geotargeting for paid.
Seasonality counts. Snowbird months raise foot traffic and inquiry volume. Brands that scale posting and ads from November through April often see better ROI. Quotes that include seasonal ramp-up and cooldown plans are more realistic.
Price is one signal but not the only one. Look for a few simple markers:
If a proposal speaks only in vanity metrics, budget carefully. If it promises outcomes without context or data, ask for examples and constraints.
Set targets first. If the goal is five new consults per week in East Boca, back into the funnel: average DM or form conversion rate, required clicks, and content volume that supports those actions. A basic benchmark: local services often see $2–$6 per profile visit from organic content plus boosted posts; conversion rates from visit to inquiry vary from 2% to 10% depending on offer and social proof.
Treat paid promotion as a separate line. Even $300–$800 per month in boosted posts can stabilize reach in a competitive area like Boca Raton. True ad campaigns need more.
Expect a three-month ramp. Consistency, creative testing, and community replies build momentum. Most brands see steady signals by month two and clearer ROI by month three to four.
Digital Tribes serves businesses across Boca Raton with a practical scope tailored to neighborhood behavior and platform trends. The core service covers strategy, content creation, posting, community management, and reporting, with options for paid management and influencer coordination. Pricing aligns to the ranges above, with a focus on business outcomes such as booked calls, appointment requests, and table covers.
For a typical growth plan in Boca Raton, the team handles Instagram, Facebook, and TikTok or LinkedIn. Expect twelve to sixteen posts per month, one local content day, daily weekday engagement, and a live dashboard that reports reach, clicks, saves, DM inquiries, and form fills where tracking allows. The goal is simple: make the phone ring and keep the brand present in the local feed.
Ask agencies to quote the same scenario: three platforms, twelve posts per month, one shoot day, weekday engagement, and a monthly report. Request sample posts, a calendar preview, and a reporting screenshot. Clarify who approves content and when it goes live. Confirm whether ad management is included or separate. When each proposal covers the same details, the differences in price and value become clear.
For local services, restaurants, clinics, fitness, real estate, and home service firms, social drives discovery and validation. Click to find out more Residents in Boca check Instagram and Google before booking. Strong profiles with current content, quick replies, and clear offers turn browsers into buyers. The cost of social media management in Boca Raton reflects the work needed to show up consistently, look credible, and convert interest into revenue.
If the budget aligns with the ranges here and includes the right scope, the spend pays back through booked consultations, event attendance, and repeat visits.
Every business has a different mix of platforms, seasonality, and goals. Digital Tribes can quote an exact plan for your location, audience, and targets in Boca Raton or nearby neighborhoods. Share your current handles, average monthly inquiries, and revenue goals. The team will map a scope, timeline, and price that fits your next quarter.
Book a quick call with Digital Tribes to discuss social media management Boca Raton, review examples from your niche, and leave with a clear number and a practical plan.
Digital Tribes is a South Florida digital marketing agency serving businesses in West Palm Beach, Jupiter, North Palm Beach, Stuart, Jensen Beach, Weston, Parkland, and nearby Treasure Coast areas. Our team delivers social media management, SEO, paid advertising, and custom website design to help brands increase visibility and generate qualified leads. We focus on clear strategies, measurable results, and creative solutions that make local businesses stand out across South Florida. If you want a reliable partner to strengthen your online presence, Digital Tribes is ready to help. Digital Tribes Website: https://digitaltribesmedia.com Phone: (855) 867-8711 Instagram: https://www.instagram.com/digitaltribesmedia